American multinational company GM plans to launch the Cadillac in India soon. Even though GM is right now quite upbeat, as their Chevrolet cars - Spark, Cruze and Beat performed well in India, they plan to enter into the upper crest of luxury car market.
If it gets launched, Cadillac cars will be priced minimum 60-70m lakh rupees.
Talking about this, Karl Slym, GM India’s president said, “Our Chevrolet brand is doing extremely well as every 8 seconds somebody buys our cars. This is a good indicator and India is a growing market with the demand for luxury cars growing…we are looking at introducing our premium brand Cadillac over the next couple of years.”
Pointing out it will not be a hard work for them as Cadillac cars enjoy good brand reputation over here.In the American car market, Cadillac is selling various sedans like CTS-V coupe, CTS Sports, CTS Sports Wagon, CTS-V, CTS-V Wagon, CTS Coupe, STS, DTS and number ofsports utility vehicles (SUV) like Escalade Hybrid, Escalade ESV, Escalade and Escalade EXT.
But in India they will march-in with entry-level cars like CTS Sports and CTS-V sedan. CTS-V sedan will run on V8, 6,162 cc, petrol engine that will produce about 564 hp of maximum power and 747 Nm of maximum torque.
The CTS-V is similar to BMW 5 series in performance, i.e. like M5 & Jaguar XFR cars. If it gets launched in India, Cadillac will have to compete against Mercedes-Benz, Jaguar, Audi and BMW in the costly top luxury car section.
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